Cropping sizes - 1:1, 3/4, or Full-Length, and Why
Offering headshots in a variety of crops, 1:1, 3/4, and full-length, ensures my clients have the tools to connect meaningfully across different platforms and contexts.
When it comes to brand photography, versatility is key. 🗝️
Offering headshots in a variety of crops, 1:1, 3/4, and full-length, ensures my clients have the tools to connect meaningfully across different platforms and contexts.
Here’s 👇 how these formats can work for you:
1. 1:1 (Close-Up Headshots)
These are the gold standard for personal connection. A tightly framed shot of your face focuses on your expression, projecting approachability and confidence.
Whether it’s for LinkedIn, a website bio, or a digital business card, this format emphasizes your professionalism and draws viewers in for that “face-to-face” feel.
2. 3/4 (Waist-Up Shots)
This crop adds context to your presentation. 🤔
It’s ideal for highlighting your body language, showcasing a brand-relevant outfit, or creating a balance between formality and approachability.
Perfect for blog features, speaker profiles, or “about” pages, this shot is versatile while retaining a strong focus on you as the subject.
3. Full-Length Shots
Want to show a dynamic, active side of your brand? 💥
Full-length shots are often used to capture personality and setting. Whether it’s a modern, casual stance or a formal pose, these images are excellent for brochures, full-page ads, or event promotion. They give viewers a more complete impression of your professional presence.
Why This Matters
Having all 3 formats ready allows you to pivot effortlessly between platforms and contexts.
A LinkedIn recruiter might be drawn to your 1:1 headshot, while a 3/4 shot could make your business website feel warm and relatable. Meanwhile, full-length images are a great choice for marketing collateral that requires a more active or comprehensive brand story.
My clients appreciate selecting the formats that suit their unique goals. From planning to execution, we’ll create a portfolio of images that not only reflect your best self but also serve your brand’s diverse needs.
Ready to build your visual toolkit?
Anchoring Hope Brand Photo Session
We have so many facets to our lives, so many “hats” we wear. I met Rhonda when I was writing and speaking full time.
When Rhonda called to plan a date for coffee I had no idea all the things she wanted to chat about!
I met Rhonda when I was writing and speaking full time. As a literary editor she was at the top of my resource list. Her heart is for people, her skill is well honed, and her personality is delightful. As she told me about expanding her editing business to launching a podcast and a publishing company for self-publishing authors we both bubbled with joy!
It’s especially important for small business brand photography to always aim to show personality, passions, and professionalism in an authentic way. Solo-preneaurs and small businesses will attract their target market best when they connect with them through visual brand photos.
Having a digital drawer full of fresh, brand-centric photos can show off your secret sauce expertise, stand out in the crowded market, and connect with more of your customer/clients. Brand photos are great for all your online platforms and in print needs.
Here’s some of the photos from Anchoring Hope’s brand photo session.
